Social Media, a gold mine for Celebrity Agent’s PR Management

As a Celebrity Agent, there is no marketing channel friendlier than social media marketing, which allows one to create, develop, and channel a consistent PR (public relations) campaign for a comprehensive fan base. Here are some reasons:

• Distribution of Campaigns – To effectively endorse the public relations identity of a celebrity, it is necessary to build a fan & campaign distribution base within the gossip-friendly realms of “social networks”. Social networking sites like Facebook, MySpace, and Twitter, allow the traditional “word of mouth” to travel faster than ever before. A primary feature is the instantaneous contact with everyone in an established fan base. So, if a celebrity was planning to attend a premiere event like the opening of a new nightclub, an agent could easily geo-target their campaign my emailing the appropriate fan base to increase attendance.
• Public Relations & Community Outreach – Social Network Marketing is also useful in promoting a celebrity’s charitable contributions, while increasing the popularity of their committed event(s). With simple one line “posts” or “tweets”, a celebrity agent can notify fans about the initiative, with details for physical and monetary support.
• Celebrity “Face Exposure”- The rapid upsurge or Media Marketing creates a prominent channel for public relations management & campaign exposure. YouTube, the renowned media marketing giant, acquired by the mega-marketing internet search engine, Google, has contributed much to this internet marketing growth. YouTube is the 4th most visited website on the internet, and it allows celebrity agents the ability to create accounts, post videos, add search friendly tags, and communicate with fan base through a chat sequence similar to the likes of internet forums. With Media Marketing, you can create a public celebrity portfolio that creates, retains, and expands a fan base more effectively than ever before.

Internet Marketing specialist, Rohit Barman, president of DPS America suggests that celebrity agents get acquainted with social media marketing as it allows them to be the “speaker of their celebrity’s house“.

By Kevin Haggerty

“DPS’ 2.5 hour interactive training, Digital Promotions Strategy, beginning in January and based in New York City, is the first of its kind to incorporate the entire spectrum of creating, engaging & expanding an online network. Extracted from the internet’s scientific principles, the live seminar(s) will provide celebrity agents the knowledge, structure, and tools to track consumer/ fan behavior & campaign effectiveness – an internet marketing strategy that will give agents the confidence to manage their public relations campaigns more effectively than ever before.”

Google’s stepchild, YouTube, has the most social media marketing potential… experts say

Businesses & consumers have begun to embrace online videos in recent months more than ever before, with viewers reaching 168 million in September. And with the online video surge, arrives a distinct business investment splurge on video advertising. The research firm e-Marketer projects a 35 to 45% growth in online video advertising for each of the next five years.

YouTube, the renowned media marketing giant, acquired by the mega-marketing internet search engine, Google, has contributed much to this evolution. How?

• Posting a YouTube video incurs a $0 investment. As a business marketer, you can align your promotion with your company marketing budget to create the appropriate video advertisement. Some techniques include: infomercials, presentations, trainings, testimonials, property tours, and video blogs.
• YouTube’s “feedback analysis” tools persistently co-developed by the technical brilliance of Google, allows automated consumer behavioral analysis for businesses to target their internet marketing investments. YouTube & Google technicians are also testing the ability to add video captions to all online videos, allowing businesses to search engine optimize their video posts using the familiar techniques utilized by businesses to attract users to their online portfolio(s) & network(s).
• YouTube accounts for 40% of all online video views. It is essential for businesses to identify their target consumer, grab their attention, elicit reaction, and escort them to take action. And unlike TV advertising, this does not necessarily call for professional production(s).

Internet Marketing specialist, Rohit Barman President of DPS America boldly claims that, “YouTube is the stepchild of social media marketing, with significantly more marketing potential than his sister social media networks”.

By Bruce Lacey

“A 2.5 hour interactive training, Digital Promotions Strategy, beginning in January and based in New York City, is the first of its kind to incorporate the entire spectrum of creating, engaging & expanding a business’ online network. Extracted from online scientific principles, the live seminar will provide business professionals the knowledge, structure, and tools to track consumer behavior & campaign effectiveness – an internet marketing strategy that will give attendees the confidence to manage their online marketing in-house.

The seminar follows the life cycle of creating a convincing online presence, while identifying the key components of branding, drawing an audience to a firm’s online portal, engaging an established network through viral promotions, and expanding consumer base through extensive internet marketing campaigns.”

Check mate on social media consumers with innovative marketing strategy

A September 2009 survey of 5,000 moms conducted by The Parenting Group reveals that while 60% of moms have used social media in the last 24 hours, they are four times more likely to purchase through direct referrals, than proposals through social networks.“When it comes to influencing brand perception and purchase decisions, the data shows that social media still has a long way to go,” said Stephanie Molnar, Work Place Media. “Most of our meaningful recommendations continue to be old-fashioned, word of mouth recommendations from friends, co-workers, and/or family.”

While consumer analysis seems to challenge the effectiveness of social media in internet marketing, businesses continue to invest in this tool, reporting significant gains.

In April, Ford loaned 100 top bloggers their new Fiesta for six months, on one condition – they wrote about their experience driving the car. Comcast, the cable company, has invested in Twitter marketing for the last year, using this social media bigwig to supply their 28K+ consumer base with news updates, while collecting feedback & analyzing their behavior trends. Social media marketing has also been a success for Dell, which reported $3 million+ revenue from consumers who clicked through Dell’s Tweets, funneling purchases.

While only a few businesses have demonstrated a clear ROI on their social media marketing efforts, it would be silly for most to ignore this latest trend -Facebook has 250+ million website users, while Twitter is up to 40 million consumers. As we approach 2010, social media marketing has proved to be a tremendous asset to businesses who utilize offline promotions to offset internet marketing campaigns, engage consumer audience through service expectations, and create strong business strategy that delivers immediate consumer purchases.

By Kimberly Stanley

A simple strategy for creating profit friendly Tweets

Supreme search engine, Google, announced they will be showing tweets in their search results, recognizing social media giant, Twitter, for its overwhelming consumer interest. Twitter’s explosive growth (surpassing 27 million in October ’09) indicates that businesses need to get acquainted with yet another powerful internet marketing channel. So how do you leverage Twitter to improve your business ROI (return of investment), website visibility, and traffic?

In layman’s terms, Twitter is much like other Social Media websites. You create a profile, affiliate with like consumers, and communicate (tweet) by listing short posts (less than 140 characters). If other Twitter consumers like your message, they can “follow” you, and re-post your tweets, exposing you to their followers. The ability to effectively create a large consumer audience will eventually draw more traffic to your social media page, and business website. So, where do you start?

Step 1- Define your Social Media Personality by defining the following (in order):

• Consumer Demographics – age, sex, race, socio-economic status, location, etc.
• Common interests – Create assumptions about your target audience; their purchasing trends, likes and dislikes, affiliations, associations, etc. If you aren’t sure, run a focus group comprising of actual consumers.
• Once you create a consumer profile, design your social media personality. Whether you are the well versed educator, the comedic entertainer, or the gifted scientist, stick with your decision be consistent.

Step 2 – Like most internet marketing material, successful Twitter campaigns rely on technically establishing authority through consistent research of effective keywords and links. Your Twitter profile and content is indexed by Google, and will enhance your visibility. Optimize your 140 character tweet with as many keywords associated with your business and consumer needs. Incorporating links that compliment your social media personality tweets will increase traffic to your twitter profile & company website.

Step 3 – Engage in social media networking. Create tweets that followers will re-post, known as “re-tweeting”, exposing your social media personality to more consumers. Follow non competing twitter personalities (a twitter link exchange), and strategize each tweet.

To effectively market your online business, you need to create a balance between using keywords, and creating attractive tweets. If you are too aggressive, you’ll lose credibility. With utmost patience, construct your social media personality, technically optimize your tweets, and deliver messages that demand consumer interest. Happy tweeting!

By Ben Jacoby