“Out of the box” thinking in a real estate recession is an available necessity

As a realtor, you work hard at selling real estate, especially in our infamous recession. This leaves you little time to think out of the box, or strategize new channels for home sales. However, consumers are increasingly turning to the internet for local business research, underlining the competitive necessity of having an online presence. So, how do you make sure you appreciate a strong ROI (Return of Investment)?
It’s easy! Unlike most professional services, realtors have a multitude of real estate marketing solutions available at their fingertips. Vendors competing for your purchase of their real estate marketing tools often spend $5- $10 just so you click on their website… a gamble it is.
In terms of cost and immediacy, website templates work best. A real estate template offers an inexpensive, yet comprehensive solution allowing you to establish your online presence, while still supplying a level of individuality through various designs and options. Additionally, certain template providers provide user friendly administrative controls which allow you to edit content, images, & property listings, allowing you to optimize your website appearance & delivery, as you grow to understand your online audience.
Why is this important? In the very competitive real estate market, realtors in your area are competing to appear higher on the search engines (Google, Yahoo, MSN, etc.). Content plays a huge role in your buyers’ ability to find you before your local competitors. Although, it takes about 6 months for you to effectively see the results from utilizing optimized content, some Real Estate Template providers offer “SEO – search engine optimized content” as part of their website template package. This technical content is strategically created based on scientific principal(s) defined by the combination of diligent research & consumer search analysis.
Interaction also works to keep buyers engaged, and realtor templates oblige with options to showcase floor plans, message boards, property searches, 3dwalkthroughs, and virtual tours, a 360-degree view of a property. A potential buyer can “tour” a property on your website, while sitting on their couch, and narrowing down the property listings they want to see – an excellent way to optimize your time. Consider also that many of these interactive elements have become expected features for a real estate website.
Additionally, property search parameters provide a catalog of user information, turning online home searches into a valuable consumer behavior study . Some template provider(s) offers a service that sends tailored property listings to a visitors’ email, a great method for generating leads, while providing excellent customer service.
A realtor solutions’ combination of comprehensive website editing controls, optimized content for search engine exposure, interactive services for buyer engagement, and consumer search data reports for strong forecasting, can establish the resulting website as one of your premier online marketing tools. And how much does this cost?

Research says you can get all of the above for less than $500.

DPS launches innovative property marketing tool for Realtors

DPS Technologies recently announced the launch of a comprehensive Real Estate website solution for agents, with advanced functions such as 100% content & image mgmt. controls (yes, including their logo!), mgmt. of property listings, mechanized consumer search analysis, and automated buyer profile acquisition, property matching, & emailing of customer(s) with a personalized list of available home listings. This inclusive real estate website service offers significant promise & confidence to realtors in a very bumpy real estate market.
DPS Technologies’ Real Estate Website solution is an affordable, user-friendly means to create a dent in the ever growing online market. A secure administrative portal, allows a realtor complete control over each section within their website(s) framework. Using this website solution does not rob the agent’s real estate website of originality. DPS provides a number of unique website designs, in a variety of colors, so a realtor can tailor their website to a desired flavor, matching their existing brand identity (logo). The ability to edit all content and images, allows realtors the ability to optimize their appearance & delivery as they grow to understand their online audience.
An enticing lead generation tool convinces buyers to register & receive automated deliveries of property listings as they enter the real estate market, as well as engage in conversations over the agent monitored (optional) message board. Visitors can also utilize a wide array of website function(s) such as quick & advanced property search tool(s), mortgage calculator, submit homes for sale (optional), and get assistance with financing their home (optional).
Ultimately, it’s the realtors who benefit most from this extensive solution. With a click of a button, they can select to turn on or off individual website function(s), review consumer search trends, create and edit their open house calendar, and list as little or as much information about each property listing as they like. Realtors can add as many home image(s), upload floor plans, virtual tours, 3dwalkthroughs, school information, exterior and interior amenities, individual room details/ dimensions, and much more!

As if they haven’t just created the ultimate home marketing tool, DPS’ insider(s) just announced that all realtors within their network will have free access to “search engine optimized” content utilizing the latest real estate consumer search trends.

Outsourcing to India – BPO vs. KPO

In a declining economy, outsourcing to India has become a fad. So, if you’re a Business looking to outsource,  think about your service, what elements within your enterprise you would like to outsource, & how much of an investment you have to set it up.

In general, outsourcing to India has two basic models for you to choose between:

BPO (Business Process Outsourcing) is the corporate term used for hiring a 3rd party with a specialty in a work area to perform routine duties within their specific niche. In most cases, businesses choose to outsource tasks that are outside the core focus of their primary service. Examples of BPO services are: Accounting, Formatting, Archiving, IT Maintenance, Software Development (to automate internal processes) & Maintenance, Floor plan Constructions, Data Conversions, etc.

In the BPO Model, the contractor rarely speaks to the client, as you, the Primary Service manages the client’s needs.

KPO (Knowledge Process Outsourcing) is the term used for hiring a 3rd party to grow your Business idea. It is a relatively new model, but has accrued quite some interest over the last decade as businesses in declining economies are looking to cut costs. KPO models usually comprise of a Business entity working in conjunction with an International Facility to manage end-to-end internal service needs, by training members in a variety of specialty areas to manage domains within their enterprise. The KPO model’s foundation is reliant on a long-term partnership, where both the contractor and the buyer work closely together to deliver a primary service to the client.

In the KPO Model, the Contractor & the Primary Service maintain a codependent relationship in servicing a client.

A younger generation of BPO & KPO Consultants offer US Businesses unique expertise which includes a thorough comprehension of the American Consumer, more than ever before in the history of outsourcing. At the same time, these 1st- 2nd Generation US citizens have constant contact with their Indian counterparts, understand their language & culture, & demand the vigorous consumer expectations needed by Corporate America.

Real Estate Market Recovery – Tips for Realtors to Optimize Online Sales.

The US Real Estate Equity Market Trends show some positive signs for Agents/ Realtors & Homeowners. According to the National Association of Realtors, Pending Home Sales have increased for seven straight months, the longest consecutive monthly increase in Home Sales since 2001.

So, how do Agents get prepared for this potential boom- Create a sophisticated online presence!!

1. Get a Realtor Website – Although Custom Websites may be expensive to invest in, this is one industry where Agents can purchase real estate templates with comprehensive solutions like total content & image management, which enables easy upload of new properties, & editing of website content to keep website fresh & follow through with new SEO research.

2. E-Mail Deliveries - Several website template providers offers automated e-mail deliveries to clients based on their personal profile they set up during registration. As soon as properties enter the market & agents post properties on their website, an email is sent to the client notifying them of the opening.

3. Be Credible – Realtors should ALWAYS allow clients easy access to details about the properties, including square footage of rooms, city description, & school information.

4. Be Friendly - Agents can show their picture or a friendly logo with a visible phone # for easy client contact. Also, they should list their open house calendar on their real estate website or template, & consistently update it to increase client approval.

5. Learn SEO Basics – It is always recommend to pick up an SEO Basics book or Hire a company to do a manage your Search Engine Optimization for your Agent Website or Template. Often companies are going off-shore to conduct this intricate program that involves compiling valid matrix based on thorough research of competitors & consumer search trends.

These days Real Estate Template providers may also offer discounts to capitalize on this potential market surge. We recommend services like DPS Technologies , where they offer significant discounts on content management agent website templates,  personalized email deliveries for clients on new home openings, comprehensive information about school & locality, virtual tour & 3dwalkthrough uploading options for Agents, & many affordable SEO techniques to enhance your websites current search performance.